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Title:

Google Play: Diamond Valley

Visual Design + Motion Design

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Strategic Approach:

Focus on highlighting the new features and prizes from Diamond Valley.

Campaign Tease:

Post Copy

Good (and shiny 💎) things come to those who wait. Meet us in Diamond Valley, our mini-game that lets you collect diamonds for a chance to win rewards. The fun begins on Oct 23. 

If you’re a Gold+ Google Play Points member, you can play early starting on Oct 15. ✨ 
#GoPlay

Game available in select countries. No purchase necessary. Void where prohibited. Terms apply.

All Access Reminder:

IG Post Copy

Diamond Valley is still live. Dive into our mini-game where you collect diamonds that can be used to enter for a chance to win rewards. It’s your time to shine — just head to the link in bio to play.

Go reward yourself.

#GoPlay 

Game available in select countries. No purchase necessary. Void where prohibited. Terms apply.

The Recap:

FB Post Copy

Diamond Valley is ending 11/9. 💔 But there’s still time to shine. ✨Grab your last diamonds and enter to win prizes before it’s too late. Follow the link to play. 

Go reward yourself. 💎 LINK 

#GoPlay

Game available in select countries. No purchase necessary. Void where prohibited. Terms apply.