Google Play Points 101

Visual Design + Motion Design

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Info:

Creative Director: Kendall Birch

Art Directors: Esther Shin

Designers: Daniel Kwon, Mike Zawlocki

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Studio:

Laundry Service

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Role:

Design, Motion, Music/Sound/Video Editing

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Reward Yourself

We know Google Play Points aren’t really more valuable than diamonds. But in this campaign, we’ll treat them like they are. Think of Google Play Points as the ultimate cultural cache—a rewarding treat for VIPs of play.

We’ll make Play Points feel undeniably rewarding by positioning it as… the coveted gateway to all the things our audience loves.

Anatomy of a Play Point

Motion Graphic Carousel + Video

We’ll have a pointer hover over parts of the Play Point, magnifying them, revealing rewards and educational facts inside as it moves.

Play Point Countdown

Instagram Carousel

We’ll have a pointer hover over parts of the Play Point, magnifying them, revealing rewards and educational facts inside as it moves.

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That Reward Yourself Feeling

The Google Play Points program is easy to understand. It really just boils down to one thing: reward yourself. For fans that don’t know, they’re about to get a crash course. Through fun, simple executions, we’ll spread the reward yourself message in an edutaining way.